Why?
The think tank Creative Museum has been coordinating the working group Museums and Creative Industries within Network of European Museum Organizations (NEMO) since 2014. Before that we spent two years monitoring and mapping the most successful examples of cooperation between museums and creative industries in Latvia. In 2015 we began developing methodology for recording the added value of synergy between museums and creative industries. Its aim is to argue in favour of museums as an important support base for creative industries and, at their best, as creative industries in their own right.
Challenges
To raise the profile of museums in the context of creative industries;
To learn more about cooperation between museums and creative industries: what is happening, where, and how;
To prove the benefits of cooperation among cultural and creative industries for the policy makers;
To stimulate future cooperation among museums and creative industries agents;
To support objectives of the Creative Europe.
Added value
The Creative Europe framework provides a unique opportunity to bring to the fore and highlight museum’s potential in stimulating creative businesses, thus contributing to growth and jobs – the strategic targets of Europe 2020.
This study will provide a glimpse into what is already happening in terms of creative utilising of museum collections and spaces for producing services and products with high added value, and point to the rich opportunities cooperation between cultural and creative sectors can bring in years to come.
What’s next?
Mapping innovative practice at the junction of creative industries and museums in member countries. Think Tank Creative Museum will coordinate the process in cooperation with the NEMO.
Authors:
Ineta Zelča Sīmansone
Raivis Sīmansons
Uldis Spuriņš
Gints Klāsons
Design: Edvards Percevs
Supported by NEMO
Publisher: Creative Museum, 2015